North Dakota ICO Task Force Confirms Investigation of 10 Different Companies

Government agencies around the world closely monitor initial coin offerings. In the state of North Dakota, the Securities Commissioner has ordered several projects to shut down. This pertains to BitConnect and its related companies, as well as Magma Foundation and Pension Rewards Platform. All firms specialize in ICO investments without registering with the state.

Another Cease and Desist for BitConnect
Cryptocurrency enthusiasts are all too familiar with the BitConnect project. This investment scheme caused millions of dollars in financial losses to investors globally. It is no longer active and trading of the BCC token has been shut down a while ago. North Dakota’s Securities Commissioner Karen Tyler has now issued a cease-and-desist against this Ponzi scheme and its affiliated companies.
Albeit this move should have happened sooner, it is not the only company being targeted. Magma Foundation and Pension Rewards Platform are also on the radar. Government officials express concerns over their ICO business model. Additionally, none of these projects is registered with the state. In the case of BitConnect, they sold fraudulent securities. The two other companies may face similar charges, depending on the outcome of the investigation.
It is the first time North Dakota’s ICO Task Force takes enforcement action. This unit was created by Tyler in August of 2018. Their main purpose is to investigate potentially fraudulent ICOs posing a risk to investors in North Dakota state. With three companies already identified, a first success has been noted. The unit will continue to monitor the ICO industry and take action when necessary.

The Wider ICO Crackdown
According to official sources, the ICO Task Force is investigating seven additional companies. That brings the total of suspicious ICOs in North Dakota to 10. Once cases are closed, further investigations will be launched. For the ICO industry, that confirms a lot of projects are either unregistered or potentially fraudulent. This has been a problem in this nascent industry since its inception years ago.
North Dakota joins other US states in this ongoing ICO crackdown. Colorado, North Carolina, and Texas are all pursuing companies not registering with the required officials. Any company claiming to provide their own token needs to be reviewed and vetted accordingly. Not all opportunities are legitimate, and the fraudulent schemes need to be removed at an early stage. A lack of disclosing material financial and risk information to investors is a common denominator among projects under investigation in North Dakota.
Hype and excitement are two contributing factors to initial coin offerings’ chances of success. This has attracted the attention of criminals and fraudsters. Investors are not always conducting sufficient research prior to making financial commitments. Those with nefarious intentions will take advantage of this lackluster approach sooner rather than later. Without government intervention, the initial coin offering industry remains a virtual Wild West. A crackdown on potentially fraudulent ICOs is warranted, now even more than ever before.
Have you been the victim of a fraudulent ICO? Let us know in the comments below.

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Marshall Islands Goes Ahead with State-Backed Crypto Plans Despite IMF Warning

The Pacific country of the Marshall Islands will be proceeding with its previously reported plan of launching its own virtual currency, without the blessing of the International Monetary Fund.

February this year saw the Republic of the Marshall Islands (RMI) pass a law to allow for the development of the Sovereign (SOV), a state-backed virtual currency that will be used as legal tender along with the U.S. dollar. Plans for this innovative initiative seem to be full steam ahead even without the support of the International Monetary Fund (IMF).

The Marshall Islands is Keen on (State-backed) Crypto
A report by the IMF previously stated that authorities in the Pacific country “should seriously reconsider the issuance of the digital currency as legal tender.” However, according to The Fiji Times, the Marshall Islands government is not deterred. The Minister-in-Assistance to President Hilda Heine, David Paul, said:
Issuing the world’s first legal digital tender, the SOV, will keep the Republic of the Marshall Islands and its residents integrated into the digital economy, allow residents to transfer and receive funds safely and instantaneously without the need for correspondent banks, [which] have long threatened to stop servicing small Pacific island countries like the RMI, and help the country make up for a sharp and imminent decline in external aid.

IMF Concerns
This dependence on financial aid is one of the items mentioned in the IMF report. The Marshall Islands consist of hundreds of islands which are susceptible to natural disasters. This leads the RMI to rely on foreign aid. The IMF feels that international banks may be wary of dealing with a country that deals in crypto.
A lot of financial institutions view virtual currencies as a breeding ground for illicit activities including terror financing, money laundering, and fraud. The IMF added that the country’s U.S. correspondent bank “will be quite worried” if the SOV is introduced.
However, Paul, who is also the Environment Minister, discussed how this could be a positive change for the RMI:
We are taking a methodical and measured approached to ensure that anti-money laundering mechanisms are embedded into the currency itself – a first for any currency. We look forward to further engaging with the IMF and other international stakeholders and introducing them to these protocols in the coming months.
An ICO for the SOV is planned for late next year.
The country definitely seems to be making technological advancements this year. Radio New Zealand Pacific recently reported that RMI has an ambitious plan to become carbon neutral by the year 2050.
Do you think that the RMI’s Sovereign currency will be a success? Let us know in the comments below!

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Coinbase Launches ‘Coinbase Bundle’ to Make Crypto Trading Easier for Beginners

In their attempt to woo new crypto-investors and make it easier for them to own digital assets, Coinbase, the US-based Leading cryptocurrency exchange has launched a new offering “Coinbase Bundle” starting at a minimum price of $ 25.

About the New Offering
Coinbase, one of the oldest and largest cryptocurrency exchanges in the world, earlier on Thursday announced the launch of a new product offering named “Coinbase Bundle.” This move will make things easier for beginners who are keen to add crypto-assets to their investment portfolio but find it overwhelming to get started in the digital asset space.
The bundles, starting at a minimum price of $ 25, will have all the five cryptocurrencies that are up for trade on the exchange, in a ratio which is proportional to the market capitalization of each asset. The five assets include Bitcoin, Ethereum, Bitcoin Cash, Litecoin, and Ethereum Classic.

Preparing for Growth
This strategic launch by Coinbase has come amidst fierce competition in the growing cryptocurrency market which experienced massive growth in 2017. The overall market capitalization of the market grew from a mere $ 50 billion at the beginning of the year to around $ 800 billion by December before it corrected in 2018 (At the time of publishing the number stands at $ 223 Billion).
In January 2018, an average number of 100,000 users was added by cryptocurrency exchanges every day. Most platforms were at that time understaffed and were not able to handle the sudden and unexpected surge in demand. The cool off period since January has given the exchanges including Coinbase, the opportunity to ramp up their resources to handle future growth.
Coinbase, earlier in the year, has taken many steps to grow its business including the launch of services for institutional customers (Coinbase Custody, Coinbase Prime and Coinbase Institutional coverage Group), a partnership with Caspian to provide advanced trading tools and the release of a new policy for adding new coins.

How Does Coinbase Bundle Work?
The new product offering is already live and available to customers in the US, Europe, and the UK. The bundle makes it easy for a new user to enter the market by providing an affordable price point as low as $25, without having to figure out how much of each asset to buy. The system automatically determines the proportion according to the market cap of the five assets available on the platform.
Once the purchase is complete, the assets will get transferred to their respective wallets. The user can then move or sell those assets individually. The Help section has been updated with the frequently asked questions about the Bundle.
In addition to Coinbase Bundle, the platform has also added “Coinbase Asset Pages,” which gives out information about the top 50 cryptocurrencies (Even though most of them are not available on the platform yet) and “Coinbase Learn,” a learning resource for users willing to know more about the underlying technology.
Coinbase with its slew of new offerings, tool, and partnerships has prepared itself to retain its position as the most preferred and trusted exchange in the world just as we approach October which historically has seen the start of many Bitcoin rallies.
Do you think the new offering from Coinbase will help the exchange attract new crypto-investors? Do let us know in the comments below.

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Privacy-oriented Cryptocurrency Features On Chinese Exchange Gate.io

The cryptocurrency, Bytecoin, continues its expansion on the Asian market after successful listings on both Binance and Okex earlier this year, and Gate.io is the logical continuation of BCN’s approach to be presented on more reputable exchanges.
This event reflects on the adoption rate of the first, privacy-oriented cryptocurrency between Chinese users, as Gate.io mostly suits traders from this region.
In addition, Bytecoin has also adapted their ecosystem for Korean and Japanese users by translating the web wallet into their respective native languages. Moreover, this wallet also contains the ability to purchase BCN with Bitcoin and Ethereum, which makes owning the coin much easier.
One more fact which supports the necessity of the Bytecoin listing on Gate.io, is the ability to use OTC (over-the-counter) exchange for Chinese users, which simplifies access to BCN for some traders. In addition, Gate.io has mobile applications for both iOS and Android, which makes trading smoother and easier, as the only thing that the trader needs is a phone with an internet connection.
About Bytecoin
Bytecoin was originally launched in 2012 as the first privacy-focused cryptocurrency based on the CryptoNote technology, with such features as unlinkable transactions, untraceable payments and scalable blockchain.
About Gate.io
Gate.io has started in 2017 and has since that time gained noticeable popularity in the crypto community for the variety of features, such as robust security system, mobile apps, and smooth interface.
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Update on CMCT Theft by Crowd Machine CEO

The Crowd Machine CEO made a public update earlier this week about the ongoing investigations into the CMTC (Crowd Machine Compute Tokens) theft. CMCT is the native token of the Crowd Machine decentralized eco-system.

In an update on the CMTC token theft, Craig Sproule, CEO and Founder Crowd Machine, the blockchain-based distributed cloud platform, informed the community about the ongoing investigations into the incident. This update was made on the official blog of the firm on Medium.
CMTC Tokens Hacked
The firm had earlier on Saturday revealed details about the hack of the company’s cryptocurrency wallet resulting in the theft of the platform’s native tokens CMTC. The hacker stole one Billion tokens which were later transferred to various exchanges. Post the news of the hack, the price of the CMCT tanked by 87% to a low of around $0.0019.

The Current State of Investigation
As per the blog, the company had notified the local law enforcement authorities who have been carrying out investigations into the cyber-crime. Sproule stopped short of naming the agency working on the case so as not to jeopardize the investigations.
According to this update, an arrest has been made in the case, trading of CMCT has been halted on most exchanges, and the company is working with the agencies to recover the stolen assets.
The Blog advises the public not to purchase the CMCT tokens until the investigations are complete. Trading of the crypto-asset on exchanges is expected to commence upon completion of the probe. Sproule goes on to clarify that purchases of the stolen coins by customers who are not related to the crime would be honored. Once trading commences, the company would make an official announcement to that effect.
About Crowd Machine
Crowd Machine is a blockchain start-up based in San Jose, California. The project aims to disrupt the trillion-dollar cloud computing industry by providing a low-cost, decentralized infrastructure for execution of DAPPS (Decentralized applications).
Owned by the cloud app server specialist Metavine, the platform leverages the world’s surplus device processing capability to create a highly capable distributed cloud. The eco-system also provides a development platform that will allow users to create smart contracts and DAPPS without having to get into the complexity of having to write code.

Through its blockchain-based model, the company aims to reward its participant community and achieve global penetration. To encourage adoption of the platform, the firm has established what it calls as Crowd Academy, a training platform for its developers and users.
Incidents of hacks and thefts of crypto-assets on exchanges and firms like Crowd Machine expose the vulnerability of the blockchain-based platforms. Such events act as a deterrent to mass adoption of cryptocurrencies by larger institutions and organizations. The developers of the open-source community need to come up with solutions to improve the security aspect of the digital assets if they aspire to replace the currently deployed centralized systems.
What steps, in your opinion, should be taken by exchanges and cryptocurrency projects to safeguard a large number of digital assets that they need to store? Let us know in the comments below.

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Pegging Cryptocurrencies to Gold Will Reduce Volatility, Kinesis CEO Claims

Cryptocurrencies are notoriously volatile. Their values fluctuate on a nearly daily basis, either for better or worse. Solving this problem will be challenging. According to Kinesis CEO Thomas Coughlin, pegging these currencies to precious metals is the only way forward. Especially the use of gold will play a big role in this process.

Pegging Cryptocurrency to Gold
On paper, it can make sense to peg popular cryptocurrencies to the value of gold. Both forms of money are scarce and often position themselves as a store of value. Reducing overall volatility in the cryptocurrency world is something many people want to see addressed. That is much easier said than done. No cryptocurrency is backed by precious metals or other commodities at this stage.
Changing that narrative is a rather unusual approach. Kinesis CEO Thomas Coughlin sees a lot of merit in this concept. His company will launch new cryptocurrencies pegged to precious metals in November of 2018. Introducing metals-backed stablecoins to the market may attract some initial interest. For speculators, however, they may not necessarily be all that appealing due to their relatively stable price nature.
Similar to cryptocurrencies, gold and other precious metals fluctuate in value as well. While this happens on a smaller scale compared to Bitcoin, pegging a cryptocurrency to gold may not have the desired effect. There appears to be a renewed interest in gold due to an ongoing financial recession. The nature of transferring cryptocurrencies can make precious metals more accessible in the process.

Similar Projects Already Exist
The concept of cryptocurrencies linked to precious metals is nothing new. Numerous companies have tried their hand at such efforts. DigixDAO is perhaps one of the more prominent examples. Its native token represents physical bullion in small quantities. So far, there has not been a great interest in this project. DigixDAO Maintains a $71.4m market cap at this stage. As such, it hardly makes any major impact on the industry.
One has to wonder if there is even a demand for such currencies. It is far less complicated to obtain gold – in any form – compared to cryptocurrencies. While digital currencies make it easier to transfer value, it may not boost overall interest in gold or other precious metals. For those looking for a store of value, the new currencies to be introduced by Kinesis may have some merit.
For the time being, cryptocurrencies are seemingly in a good place. Technical upgrades and regulatory advancements pave the way for a broader ecosystem. Investors have begun paying more attention to Bitcoin and altcoins over the years. At the same time, it appears the interest in gold and other metals is stagnating a bit. Both industries have their own merit and drawbacks. A bridge between the two can be appealing, but not necessarily to everyone.
Should cryptocurrencies be pegged to gold? Let us know in the comments below.

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Ethfinex Launches Governance Summit to Focus on Issues of Distributed Governance Models

Ethfinex, a digital asset exchange and trading platform, has announced plans to hold the Ethfinex Governance Summit, a three-day event that will focus on the exploration of models of decentralised governance. The event will begin in Lugano, Switzerland, this Saturday, on September 29, and will continue until Monday, October 1.
“We want Ethfinex to be a uniquely community-focused platform, where the major decisions are ultimately made by the users. A central tenet of Ethfinex is to bring together those with different approaches to solve the challenges of decentralised governance,” said Will Harborne, Ethfinex Director of Operations.
“Lugano is a manifestation of this mission, and an opportunity to design and fine-tune the decision-making process specific to Ethfinex and our Nectar community as well as share ideas with many of the other projects in the ecosystem who are on the same path.”
The summit will bring together distinctive minds from different disciplines to discuss innovation within distributed governance models and will feature a range of speakers, esteemed academics, critical thinkers, politicians, and startups working in the blockchain industry. Besides, the event will include a number of workshops and project demonstrations to urge discussion about the governance-related topics.
The list of confirmed speakers include Griff Green , the founder of Giveth.io, Luis Cuende, the co-founder of Aragon, Alex Gladstein , CSO at Human Rights Foundation, Jenna Zenk , Melonport’s CTO, Paolo Ardoino, CTO at Bitfinex, Sarah Compani , Bitfinex’s legal counsel, and Clement Lesaege , CTO at Kleros. The event is sponsored by Crypto Valley, Kleros, UTRUST, Ledger, Poseidon Group, POA Network, and Spatium.
According to Ethfinex, the summit provides an opportunity for different minds to meet, collaborate, exchange their knowledge and ideas and lay the groundwork for a decentralised future.
“The blockchain and cryptocurrency space provides such fertile ground for rich crossover collaborations between ambitious, innovative projects. The goal of the Ethfinex Governance Summit is to facilitate such collaboration, giving dedicated, passionate individuals an outlet to meet, share ideas and develop the governance methods, models and protocols of the future,” Harborne added.
Ethfinex is a hybrid decentralized exchange that was launched earlier this year by trading platform Bitfinex, which has a monthly trading volume of more than $14 billion. Since the launch of the beta version last year, the platform has significantly expanded and now handles over $70 million in daily trading volumes.
The exchange is powered by the Nectar (NEC) token that is distributed to users each month based on their trading volumes. Bitfinex’s goal for Ethfinex was to build a community-governed trading system where platform fees, governance decisions, and token listings, are distributed between traders. Recently, the company launched Ethfinex Trustless, a decentralised exchange focused on ERC20 tokens.
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AT&T Unveils a Bunch of Blockchain Solutions Using IBM Blockchain and Microsoft Azure

Telecom giant AT&T launched a suite of blockchain solutions working on Microsoft’s Azure platform and the IBM Blockchain. In an official press release on Wednesday, September 26, the company said that the blockchain solutions aim to digitize and automize several processes in the supply chain and the healthcare process.
The company announcement reads: “We’re combing our edge-to-edge capabilities with blockchain technology. Our Internet of Things (IoT) solutions add automation and critical monitoring capabilities. AT&T’s consulting team can design, deploy and manage blockchain solutions.”
AT&T said that the blockchain solutions developed in partnership with IBM can record data on the IBM Blockchain network. The IBM Blockchain platform is already hosting several live networks for supply chain and logistics. The telecom giant further plans to integrate its asset management operations with the IBM Maximo Network and Maximo Asset Health Insights. Through this, AT&T plans to deliver safe and secured service networks to asset management firms.
AT&T is also tapping into Microsoft’s Azure Blockchain platform. The Azure platform is host to several enterprise ledger protocols like Quorum, Fabric, Ethereum, and Corda. The platform provides customized network structures for dev/test consortiums, single members and also multi-members.
AT&T Aims At Bringing More Transparency in the Supply Chain
Consequently, AT&T believes that its blockchain solutions developed using the Azure platform will provide a higher layer of transparency in the operations of the supply chain industry. Mark Wright, VP of media services and sponsorships at AT&T, this is their biggest goal. He asked:
“Who, specifically, are those tech providers [in the supply chain], and how much of a fee are they assessing to my working media dollars? It’s pretty murky, and thus you need technology to help you get under the hood.”
AT&T in its blog post mentioned that the “highly secure” blockchain platform “will have better resources to track and manage information across multiple parties”.  Andy Daudelin, vice president, Alliances Business Development, AT&T Business, said that blockchain technology which is currently in its nascent stage is “transforming the way many companies conduct business”. Daudelin further added:
“Blockchain is far more than just bitcoin or cryptocurrency. It’s transforming the way many companies conduct business. Blockchain improves security and enables better management of transactions through complex processes. Utilizing our global network and IoT capabilities, AT&T enhances blockchain by providing edge-to-edge solutions that automate the tracking and that can even monitor the environmental conditions throughout the process.”
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Ripple Spearheads New Coalition Enlisting Lobbyists to Push Crypto Regulation Agenda

There is still a lot of work to be done before cryptocurrencies gain full recognition in the United States. A new coalition of companies plans to move cryptocurrency and fintech regulation ahead. By partnering with seasoned veterans who will be partially paid in XRP, this new venture definitely attracts a lot of attention.

Lobbyists and Cryptocurrency
An ongoing struggle is taking place among U.S. government officials. Tackling cryptocurrencies and blockchain has proven to be a monumental hurdle. No real progress is being made in terms of regulating either industry. The slow course of action by the IRS has especially drawn some flack in recent weeks. Ensuring politicians pick up the pace is direly needed at this stage.
To combat this problem, several cryptocurrency companies are banding together. Several money startups and Ripple are forming the Securing America’s Internet of Value Coalition. This coalition is retaining the Klein/Johnson Group who specializes in technology and financial services issues. All firms of the alliance want to push government oversight to the next level in a swift manner – as long as that level is friendly to the cryptocurrency and blockchain industries.

One intriguing aspect is how the coalition will compensate Klein/Johnson for their support. A sum of $25,000 will be paid every single month. In addition, the lobbyists will receive 10,000 XRP. At current value, that is roughly $5,200 that will be paid in digital currency. The XRP value will be converted into U.S. dollars when disclosing payments on federal lobbying forms.
Seeking Clarification for XRP
One of the important problems is the U.S. government’s stance on XRP. The native asset of the Ripple ecosystem could perhaps be considered a security. If that is the case, the parent company may find itself in a fair bit of legal trouble. Until clarification is provided, the lobbyists will continue to seek answers accordingly. A resolution will put investors’ minds at ease as well.
The new coalition also seeks to improve the regulatory situation for fintech companies. Lobbyists will inquire about how the government plans to tackle this nascent industry. Innovation needs to be fostered while stifling government action needs to be avoided. The lobbyists will engage with the U.S. Congress, the SEC, and other entities to push their agenda.

This new development comes at an opportune time for the cryptocurrency industry. Lackluster regulatory measures ensure there is too much confusion. The IRS has attempted to introduce guidelines for four years with no real progress to show for it. A recent crackdown by the SEC raises more questions than answers for a lot of companies. Lobbyists may play a key role in ensuring regulatory measures materialize.
Many companies in the cryptocurrency ecosystem are taking their views to Washington. A roundtable sponsored by Rep. Warren Davidson (R – OH) was recently held. Another group, the Blockchain Association, is also lobbying the federal government for friendly regulations to be passed.
Do you think these lobbying groups will be successful? Let us know in the comments below.

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How to Create a Powerful Marketing Strategy for Blockchain Startups

Blockchain technology is an example of how a simple concept can outgrow its initial ideas. The technology became a necessity when crypto trade became a widespread phenomenon. What started as a means to track cryptocurrency exchange quickly became the new norm for startups and global companies alike.
Studies show that the blockchain market in the US is bound to exceed $2.3 billion by the year 2021. This indicates that numerous parties are interested in pursuing blockchain as a new means to secure funding for their projects and keep a safe ledger of information available on the web.
But what about marketing such a startup to the public? How can you convince the potential investors and clients alike that your startup is by no means inferior to those fueled by traditional means? Let’s take a look at several steps which can help you develop a powerful enough marketing strategy for your blockchain-influenced startup.
Define Your Brand
While blockchain is behind your startup in the back-end, you still need to develop a powerful brand to promote it. Your branding can revolve around the idea of blockchain technology being used in a startup environment.
Brian Pierce, an in-house marketing expert for ResumesCentre spoke about the ongoing branding of his own website:
“I am a firm believer of the fact that a company should reflect its products, ideas, and reasons for existing through branding. If you can convince a casual onlooker of your company’s intentions through branding alone, you have succeeded in marketing it correctly.”
The mission statements, long-term goals and the visual elements you develop should allude to the blockchain, crypto, and cloud in some way. Embrace the fact that you are using this technology in your startup and make it a pivotal element of your identity and branding. In doing so, you will place your startup in a niche where potential clients and investors will be able to spot it with ease.
Set Reachable Targets
As with any marketing strategy, you should start yours with numeric goals and milestones. Create a plan in which your marketing team will know exactly what to target in their content. For example, do you want to convert more people into subscribers or focus on PR and public exposure of your brand? These KPIs will determine the direction of your content, the messages contained in it and the content types you use to get there.
The goals you set for your team should also have strict deadlines and a content plan that goes with it. In doing so, you will create an intricate linear marketing path with new content drops in even intervals. The more consistent and professional you come off, the more positive PR your blockchain startup will receive as a result.

Content outsourcing

It’s no secret that content creation, copywriting and marketing aren’t everyone’s specialty. After all, your blockchain startup might focus on software development, VR or something third entirely. In that regard, you can always choose to rely on specialized tools and platforms for content creation to help you out:

Evernote

Using a cloud-based writing platform can be beneficial for your productivity and overall quality of work. Evernote is an all-in-one digital platform which is designed specifically to make content creation, copywriting and editing easier. The tool is designed for professionals and casual writers alike making it perfect for all types of startups.

FlashEssay

In regards to the content plan and targets you set out for your team, you might want to look into hiring third-party writers. FlashEssay is a platform with the appeal of very quick turnaround times on their content creation. This makes it more than adequate for blockchain startups in need of constant marketing materials.

Grammarly

When it comes to blockchain startups with their internal content creation teams, Grammarly offers numerous possibilities in regards to content curation. You can use Grammarly to format, edit, rewrite and otherwise modify your content. The tool is equipped with robust grammar and proofreading options, giving you plenty of control over your content’s readability and general appeal.

EssaySupply

For those that prefer working with live agents instead of algorithms, EssaySupply offers professional writing assistance. The platform is built with editing and proofreading in mind, meaning that you can create the general look and feel of your content and have the service do the rest.

Hemingway

Copywriting represents an essential part of adequate PR and content marketing. In that regard, Hemingway can prove useful to startups with no slogans or catchphrases. You can come up with rudimentary content and use Hemingway to further develop marketing pitches for your upcoming campaigns.

OnlineWritersRating

Just as if you were looking for a marketing agency to work within your local vicinity, you can do the same with content creation platforms. OnlineWritersRating is a hub of content creation services with testimonials and reviews to boot. You can vet any and all platforms found on the website before you settle for the one which suits your startup’s content style and ideas the most.

Build a following

Blockchain startups are in a unique position when it comes to building an audience. The whole point of using blockchain for your new corporate entity is to rely on cloud ledgers of information. You can use blockchain to store subscriber data, help your followers learn more about your projects and publish your projects, research and other documents more cohesively.
Christopher K. Mercer, creator and CEO of Citatior who is also an avid enthusiast of blockchain spoke about his experience with the technology:
“I have always been fascinated by blockchain, ever since it emerged as a centralized ledger of cryptocurrency trade. Since then, I have done my best to implement the tech in my own website to ensure a much cleaner and easier way to format citation sources. I firmly believe that we have yet to see the full potential of blockchain in web-based businesses and startups in general.”
The following you build will allow you to test the waters of new products and ideas, as well as give you access to larger test groups, potential employment candidates and even other startups and investors. In order to achieve this, it’s important to accept anyone who comes your way with open arms. Answer to incoming mail, social media messages, and website comments. Engage with your audience and do your best to present the startup in a positive and energetic light.
Make Good on Your Promises
The innovations and breakthroughs made possible by blockchain technology should be taken advantage of. Don’t rely solely on tried-and-tested marketing methods to put a word out about your brand. Try out different, creative uses of blockchain in marketing in form of data and social proof to further drive the point of your brand. In the end, the clients and investors interested in such a startup will approach you without hesitation.
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